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14 September 2016

Jules & Renée

At first JusRé is born from the contraction of JUS and REfreshing, REboosting, REhydrating, REvitalizing,... because every fruit or vegetable has its specific added value. Because Cold Pressing and HPP are such revolutionary techniques I also wanted the word “revolutionary” in the tagline (The Juicy Revolution), that this one while using the RE also appeared in the brand name was a bonus. And third but not least, the names of my two children are Jules & Renée, you can find the abbreviation in the brand name. It shouldn’t be surprising JusRé sounds wonderful in my ears. You should pronounce it without the ‘s’, to give you a point of reference in French: “juré que c’est bon et sain!’  twofingers

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